In Your Community

Goodwill Industries of North Central Wisconsin is one of 207 regional Goodwill organizations throughout North America and across the world. A member of Goodwill Industries International, we have been serving our local Wisconsin communities since 1971.

We currently serve 35 Wisconsin counties from Manitowoc to La Crosse and as far north as Rice Lake and Rhinelander. With 23 retail store locations and training centers (and more to come), there is probably a Goodwill near you. Check the map for the nearest location and stop by to shop, donate, and save. Or you can shop Goodwill online at

Still looking for more? Visit our informational site for details on Goodwill Industries of North Central Wisconsin.


2405 Hwy 64 E.
Antigo, WI 54409


2814 S. Oneida Street
Green Bay, WI 54304


N. 189 Stoney Brook
Appleton, WI 54915

Eau Claire

3605 Gateway Drive
Eau Claire, WI 54701

Grand Chute

4759 Michael's Drive
Appleton, WI 54913

Green Bay East

1301 S. Brosig Street
Green Bay, WI 54311

Green Bay West

1660 West Mason Street
Green Bay, WI 54303

La Crosse

2334-36 Rose Street
La Crosse, WI 54603


4335 Calumet Avenue
Manitowoc, WI 54220


2220 N. Central Avenue
Marshfield, WI 54449


1800 Appleton Road
Menasha, WI 54952-3729


2500 Hils Court
Menomonie, WI 54751


200 Theater Road
Onalaska, WI 54650


1600 W. 20th Avenue
Oshkosh, WI 54901


232 S. Courtney Street
Rhinelander, WI 54501

Rice Lake

2850 College Drive
Rice Lake, WI 54868


300 Lakeland Road
Shawano, WI 54166

Shiner Center

1341 West Spencer Street
Appleton, WI 54914-4915

Stevens Point

5373 Highway 10 East, Suite A
Stevens Point, WI 54481


1516 N. Superior Avenue
Tomah, WI 54660


805 W. Fulton Street
Waupaca, WI 54981


2711 Schofield Avenue
Weston, WI 54476

Wisconsin Rapids

2561 8th Street South
Wisconsin Rapids, WI 54494

The Goods

Donating is easy and you'd be surprised at all the items we accept. Don't trash it! Give it to your Goodwill.

Good Benefits

Do you really need an excuse to go shopping? If so, we've got more than a few good reasons to shop Goodwill.


Get to know Goodwill NCW. Learn about volunteering and community programs. Meet our people and be inspired!